Everyone wants a piece of you.

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FortySix · Brand strategy for athletes
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The noise around you

"You should post more."
"Take the deal."
"You need an agent."
"Your brand needs a refresh."
"Sign with us."
"It's a great look for you."
"Trust me, this is a no-brainer."
"Everyone's doing it."
But who's asking
who you are?

What a brand actually is

Your brand isn't your image.
It's the thing every deal,
every post, every decision
should trace back to.

Most athletes don't have one. They have fragments. A highlight reel. A few good quotes. A deal here and there. None of it adds up to something a person could actually describe.

FortySix builds the thing
everything else borrows from.

The signal underneath

A FEELING HESITATION THE SIGNAL

That tension isn't noise.
It's data.

FortySix

Foundation before appearance.

Four questions. One brand.

Get clear on these.
Everything else gets easier.

04
01 / SELF

Who you are.

Underneath the sport.

02 / AUDIENCE

Who you're for.

And who you're not.

03 / BUSINESS

What you're building.

Past the contract.

04 / BRAND

How it shows up.

As one person.

What we don't do

We don't post for you.
We don't negotiate your deals.
We don't manage your socials.

We build what those things
are supposed to be borrowing from.

Active engagement

A Power Five defensive back,
heading into his draft year.

Foundation first. Everything else built on top of it.

Who it's for

For athletes building
something bigger
than the moment.

College Pro In transition Building what's next

How it starts

Three steps.
One foundation.

01 / AUDIT
Where you stand.
A focused brand audit. Where you stand today, plainly. No pitch, no fluff. Just a clear read on what's working, what isn't, and what needs to be built.
$500
02 / FOUNDATION
Built to hold.
Strategy, positioning, and identity built from what the audit finds. The thing every future decision traces back to.
Scoped to fit
03 / PARTNERSHIP
Through the seasons.
Ongoing work through the season, the draft, and beyond. As the career grows, the brand keeps up.
Retainer

The person behind it

“Every athlete gets asked for a piece of themselves before anyone asks who they are. Identity is the answer to that question. FortySix helps you find it, name it, and build a brand that can carry it.”

Aaron Crum. Founder.

COO at a strategic marketing firm. CPA by training. Twenty years spent helping people see themselves clearly.

Start

Let's
talk.

No long intake. Tell us who you are and what's going on. We'll take it from there.